The request
To celebrate the launch of their new line of watches, which incorporate motifs from great works of art in the Louvre, Swatch wanted to offer a unique experience within the museum for members of its ‘Swatch Club’.
Our creation
We created an adventure which transported participants through time, a recurring theme in the quest… The game unfolded entirely within the Louvre’s collections, with stop-offs at the works which inspired Swatch’s collection. Working in improvised teams with roadmaps, the Swatch Club members deciphered the enigma and were able to restore the course of time!